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L&D Marketing | Thinkdom Solutions

BOOST YOUR LEARNING AND DEVELOPMENT MARKETING

AMPLIFY YOUR
LEARNING & DEVELOPMENT (L&D) REACH

An eye surrounded by stars and dots, symbolizing heightened awareness and visibility in L&D programs
HEIGHTENED AWARENESS & ADOPTION OF L&D PROGRAMS
A computer monitor, representing the use of digital tools to create engaging internal L&D campaigns
ENGAGING, RELEVANT, INTERNAL CAMPAIGNS
A hand holding a graph, denoting the improved return on investment from learning initiatives
IMPROVED ROI FROM LEARNING INITIATIVES

ARE YOU

A 3D girl looking puzzled with question marks around her
A sad face, symbolizing disappointment or frustration over the lack of interest in L&D initiatives

Struggling to generate interest in your L&D initiatives?

A network, representing the need for effective outreach in marketing L&D programs

Not sure how to effectively market your training programs?

A diamond, signifying the value and quality that needs to be highlighted in L&D initiatives

Need to emphasize the value of your L&D initiatives?

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L&D MARKETING EVERY
STEP OF THE WAY

As L&D professionals, we understand that L&D Outreach takes time and money

A target symbolizing precision and reach in internal campaign strategies
TARGETED INTERNAL CAMPAIGNS

Struggling to garner interest can often be the result of misaligned messaging or ineffective communication channels. Through our L&D Marketing insights, we emphasize understanding your audience's learning preferences, professional aspirations, and communication habits. We tailor internal campaigns, integrating L&D Marketing strategies that appeal directly to their needs and aspirations.


By segmenting your audience, creating user personas, and crafting personalized messages with L&D Marketing principles, we ensure that your L&D initiatives resonate deeply, leading to heightened interest and program enrollment.

A notepad with a clock, symbolizing the strategic planning and timely execution of L&D outreach efforts
L&D OUTREACH BLUEPRINT

When promoting L&D initiatives, a comprehensive L&D Marketing strategy is paramount. We understand your programs' unique attributes, focussing on what makes them stand out. Our team, skilled in L&D Marketing, reviews internal engagement data and identifies optimal communication channels within your organization. Using this information, we craft an outreach strategy designed to touch every corner of your company.


This involves utilizing intranet promotions, incorporating updates in internal newsletters, hosting knowledge-sharing sessions, and even leveraging influential department leads to champion the L&D Marketing cause. Our goal? To ensure every team member not only knows about the L&D opportunities but is also motivated to engage, leading to enhanced skills, knowledge, and professional growth.

A megaphone with speech bubbles, representing the power of using storytelling to engage effectively
IMPACTFUL STORYTELLING

To effectively emphasize the value of your L&D initiatives, it's crucial to narrate the success stories and tangible results they have brought about. Our L&D Marketing approach leverages impactful storytelling, combining both quantitative results (like improved performance metrics) and qualitative feedback (like employee testimonials).


We craft compelling narratives that showcase how L&D initiatives, backed by L&D Marketing strategies, have transformed careers, enhanced skill sets, and added tangible value to individuals and the organization. This dual approach not only underscores the importance of your initiatives but also fosters a culture of continuous learning and growth.

Optimize Your
L&D Marketing Today

Form L&D

WHERE YOU CAN USE
L&D MARKETING

Smartphones bumping fists, depicting digital collaboration in L&D marketing
ONBOARDING
NEW EMPLOYEES

The start of an employee's journey in an organization is a critical phase. L&D Marketing can be instrumental here. By effectively using L&D Marketing strategies for your new hire onboarding programs, you can set the tone for an employee's learning journey. This ensures they recognize the opportunities for growth and development from day one. Employ L&D Marketing tactics to highlight the success stories of senior staff members who have benefited from these initiatives and make them aware of the path to professional advancement.

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Individuals analyzing data, showcasing teamwork in L&D marketing strategies
SPECIALIZED TRAINING PROGRAMS

Be it for a new software, a company-wide quality initiative, or leadership training, specialized programs often demand significant investment. Implement L&D Marketing techniques to underscore the value, relevance, and potential ROI of these programs. By leveraging L&D Marketing, creating awareness and enthusiasm around these programs becomes effortless, ensuring higher participation and a more significant return on your training investments.

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Calendar with tools, representing scheduling and planning in L&D marketing
ANNUAL CORPORATE
EVENTS & WORKSHOPS

Annual events like leadership summits, talent shows, or innovation workshops are invaluable opportunities for growth and networking. Through L&D Marketing, you can effectively spotlight the learnings and opportunities these events present, drumming up excitement and ensuring maximum participation. Utilize L&D Marketing to showcase testimonials, success stories, and the tangible benefits of previous editions, creating a buzz that translates into active engagement and anticipation for upcoming events.

CREATING EXCITEMENT FOR
THE ORGANIZATION'S
ANNUAL TALENT SHOW

  • Learner Profile: All Employees

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  • Client Profile: Global Credit Bureau

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  • Purpose: Foster interest, engagement, and diverse participation in the organization's annual talent show

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  • Our Solution: Initiated an inclusive marketing strategy showcasing the variety of talents, highlighting the importance of diversity, and spotlighting testimonials from past participants. This not only increased participation but also showcased a broader array of talents and backgrounds

ELEVATING ENGAGEMENT IN NEW EMPLOYEE ONBOARDING

  • Learner Profile: New Joiners

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  • Client Profile: Leading Tech Corporation

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  • Purpose: Make learning accessible and effective to the organization's hybrid, non-tech friendly workforce

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  • Our Solution: We introduced an innovative approach to enhance participation in the onboarding program, particularly focusing on the 'Onboarding Day'. The communication assured new hires that they had made the right choice by joining this exceptional organization. Through inspiring stories from seasoned employees who had embarked on a similar journey, we affirmed their decision to be a part of our remarkable company

A woman jumping with her hands up, expressing excitement, on a liight blue background

L&D MARKETING 
WITH US IS SIMPLE

This is a collaborative process. We like to design, create and promote L&D Initiatives
that we are proud of, for companies that we’re rooting for

1. Understand & Align

  • Clarify: Identify your learning objectives.

  • Define: The problem you want to address.

  • Explore: Our solutions to fit your requirements​​​

2. Prepare & Organise

  • Gather: Any existing resources you want to include

  • Discuss: Your preferred learning structure

  • Consider: The overall look and feel you envision

3. Finalize & Agree

  • Review: Our proposed ideas.

  • Finalize: The scope of work.

  • Contract: Agree on the final terms

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FAQ : Understanding L&D Marketing

What is L&D Marketing?

What is the difference between L&D Marketing and regular marketing?

How do I get started with Learning and Development Marketing?

What is an effective strategy that can be used for Learning and Development Marketing?

Do I have to promote every training program I launch in my organisation?

What is the cost of L&D Marketing?

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